A Systematic Investigation of Bias in Large Language Models for Advertising Relevance
cs.AI
Submitted: 2026-10-06
Updated: 2026-10-06
License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
Sources
- Incumbent Advantage: Brand Bias and Cognitive Manipulation Dynamics in LLM Recommendation Systems
- To Judge or not to Judge: Using LLM Judgements for Advertiser Keyphrase Relevance at eBay
- Disclosure and Mitigation of Gender Bias in LLMs
- Large Language Models as Recommender Systems: A Study of Popularity Bias
- Enhancement of E-commerce Sponsored Search Relevancy with LLM
- Investigating and Mitigating Stereotype-aware Unfairness in LLM-based Recommendations
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