Artificial Intelligence and the New Science of Culture

Cognition and culture have long been treated as parallel objects of study, joined more by metaphor than by mechanism. We argue they are co-constituted in a manner now empirically tractable: subjectivities can be measured as local trajectories through a high-dimensional cultural field, and the field is itself the aggregate of those trajectories. Recent advances in machine learning, including embedding methods and large generative models, provide the first general framework for measuring this co-constitution from micro-cognition to macro-social structure. Vector geometry recovers individual conceptual structure, organizational communication, and large-scale ideologies; captures multimodal cultural content beyond text; and generates testable predictions about cultural emergence, including the simultaneous arrival of independent discoveries across distant minds. We treat this predictability of simultaneous innovation as evidence for the co- constitutive view: when the geometry of the cultural field is measurable, trajectories of cognitive search through it become predictable. We then examine generative AI agents as simulators of human subjectivity and as a qualitatively new coordinating substrate whose insertion into social life introduces evolutionary dynamics unprecedented in human cultural history. We formalize this reflexive condition as a Heisenberg-like Uncertainty Principle for generative AI: as instruments for fixing a culture's position grow more precise, our capacity to predict its trajectory degrades, because the machinery of cultural description and cultural action have merged. We close with ethical questions raised by AI-mediated cultural drift, recursive synthetic culture, and the limits of human cultural agency, offering guidelines for safe, equitable, and privacy-preserving research on AI and culture.