NextAds: Towards Next-generation Personalized Video Advertising
NextAds proposes a new way to personalize video ads by moving away from selecting static ads to dynamically generating them in real-time using Generative AI. It introduces a four-stage workflow—Director, Producer, Verifier, and Reflector—to create personalized video creatives that are continuously optimized based on user feedback. This aims to overcome the limitations of older retrieval systems by allowing ads to evolve during the serving process.